The craze for the acquisition of these islands was such ,that Exclusible had to revise its entire marketing strategy…to finally offer none. “Initially this sale was supposed to take place at the end of February around a well crafted communication strategy, afirmed Romain Girbal. But a single tweet and a single post on LinkedIn were enough to sell 15 islands out of 25,” recalls Thibault Launay, who requires, to sell the balance, that potential buyers have significant visibility on social networks, Instagram in the lead. “After the sale of the first 15 islands, and as demand was very high – with even a waiting list – we decided to change our tune and require future buyers to have at least one million followers on Instagram,” explains Thibault Launay. “Insufficient” nevertheless to curb the “buying fever” of the latter, the remaining 10 islands “flowing” just as easily, says Romain Girbal.
